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About Apartment Dynamics - Apartment Experts for Hire

Welcome to the Virtual Office of Apartment Dynamics, specializing in improving the value of multifamily real estate. Our clients benefit from collaborative expertise in revenue enhancement, strategic planning, and unique purchasing skills gleaned from Fortune 500 companies.

Apartment Dynamics excels in managing apartments to maximize value, giving innovative training programs, and providing creative yet practical solutions for underperforming assets and assets under development.

Building Value Through Property Management,
Dynamic Training, and Marketing Solutions.

We manage apartment communities, train and develop our clients' human resources, and provide innovative marketing and operations solutions for Multifamily Owners and Managers all over the country.

Apartment Dynamics brings over 40 years of diverse industry experience to our clients in the areas of property management, consulting, marketing services and training.

Below is a sampling of courses currently available for us to provide to your management team:

It's the Economy, Stupid! Includes 101 Cost Savings Ideas!
It may be the economy, but our mission is to manage the financial success of assets where the rules have changed! Interest rates continue to favor home-ownership, overbuilt markets are driving concessions up and occupancy down. In order to make our properties profitable, we have to change the way we manage the expense side as well as the income side. This workshop focuses on improving cash flow, pure and simple, without deferring maintenance or hurting resident qualifying guidelines. This workshop is a MUST BE THERE for insuring your asset’s financial success!

High Performance Leasing
Everything you wanted your staff to know about HOW TO LEASE and more! This workshop includes relationship selling, how to always be closing (without being caught,) how to get the greatest return on energy, creating traffic basics, and an introduction to maximizing yield. An intensive Workshop, this session will pack a week long leasing program into two memorable and fun days! Focus will be on basic areas, such as telephone techniques, benefits/features language, handling objections, and closing the sale. It will also train on maximizing the phone call, internet leasing basics, skilled follow up techniques, waiting list strategies, and creating a sense of urgency. Your team will focus on what is most effective, avoiding the behaviors that make your staff say, “I don’t like it when salespeople do it to me, why would I do it to someone else?” Students will come away with a practiced knowledge, a handout, homework assignments, and suggestions for staff meeting follow up.

Your Call Is Important to Us!
Or is it? In these fast-paced days of Voice Mail, talking hold buttons, Inter-active Voice Response Systems, and other barriers to personal buyer contact, we send our customers the message that they should help themselves! And when our customer finally gets a “live body,” does our representative know how respond? From sales to service, this seminar sets the standard for dynamic telephone management and maximizing your effectiveness. Not purely telephone technique, this is about making your telephone a strategic marketing tool! Join Kelly LaGuardia of Apartment Dynamics to transform your Company’s telephone into the strategic marketing tool that even Alexander Graham Bell never dreamed it could be!

Just Say No! To Concessions, That Is!
What’s your special? Is this one of the first questions your prospects ask? If so, this is the workshop for you. Instead of falling into the trap of giving free rent to “stay competitive,” make sure you and your team have all the techniques you need to assure you are maximizing your revenue. After all, free rent is anything but cheap!

Resident Retention Renewal Strategies That Work!
Ready to go from Random Renewal Strategies to Really Rewarding Resident Retention? In these days of fighting for every lease and holding onto revenue streams, a strong RESIDENT RETENTION PLAN is no longer an option, it’s THE way to continue to build revenue rather than lose ground. Techniques include managing lease expirations, building communications, resident programs, and much, much more! Mary will teach your teams to Create Neighborhood in Your Communities and Keep Residents Longer!

Guerrilla Marketing A Ballistic Business Outreach Workshop
Times are tough, and marketing plans are stretched to the financial limits. So every marketing effort has to be designed to be effective, and cost-effective. Rather than random hits to area businesses, this program teaches the skill sets to develop a Strategic Outreach Campaign designed to maximize the marketing of an individual asset.

Show Me The Money Financial Workshop For Non-Financial Management Professionals
In our multitasking worlds, site Property Managers and Regional Managers have a myriad of skill sets. However, often they lack the skill sets to help them manage the financial success of the assets they manage. This course is makes financial management of multifamily assets clear, concise, entertaining, and attendees leave knowing exactly how to “show their owners the money!”

Show Me The Money II Budget Workshop for Property Managers
This workshop focuses on the why and how of preparing budgets. Advance “homework” is sent to each attendee. Working directly with a company’s own forms, financials, and expectations, attendees leave with an understanding of their financial goals, AND with actual operating numbers for income and many of their expense projections for the coming year. Mary provides attendees with excellent worksheets that improve the ability to accurately target and plan for the coming year.

Change is Good! So You Go First!
There’s nothing consistent but change in our industry and in our daily lives. This session focuses first on coping with change, and then on the skills required to be successful in an ever-changing industry. Flexibility, creativity, team strategies, implementing change, even embracing change, are highlights of this session.

Web Wizardry Workshop
With the advent of internet listing services, web sites, craigslist, facebook, and WHO KNOWS WHAT’S NEXT, this session will focus on Best Practices in the constantly changing and extremely challenging World Wide Web environment. Course content includes strategic internet marketing, advertising content, carrying on the on-line conversation, how to follow up without becoming a dirty, rotten, spammer, how to maximize every lead, and so much more! Don’t miss out on this dynamic course! Content changes DAILY!

Reality Leasing
American Idol? Dancing With The Stars? Now it’s Reality Leasing! See the good, bad and the ugly of actual leasing performance shops, and you be the judge. Who should not get another chance to sing for Simon? Or even worse, who should face The Donald? Owners and Trainers, you can’t afford to be there to see every leasing encounter, yet you can’t afford the risk of ineffective leasing. This session allows you to take the tour alongside the prospect and learn the most common mistakes leasing staffs make and how to correct them. See firsthand what makes an immediate positive impression and sets the stage for effective relationship-building. Then get the facts and figures, stats and standards that can take your training program to the next level. Don’t miss this session! It’s like being there for a great leasing event – and knowing what guarantees the desired results. Join Mary Gwyn for a presentation that is sometimes amusing, occasionally frightening, and all the time educational!

Renovations That Add Up! Cost-Effective Improvements That Generate Revenue & Retention In The New Economy
American Idol? Dancing With The Stars? Now it’s Reality Leasing! See the good, bad and the ugly of actual leasing performance shops, and you be the judge. Who should not get another chance to sing for Simon? Or even worse, who should face The Donald? Owners and Trainers, you can’t afford to be there to see every leasing encounter, yet you can’t afford the risk of ineffective leasing. This session allows you to take the tour alongside the prospect and learn the most common mistakes leasing staffs make and how to correct them. See firsthand what makes an immediate positive impression and sets the stage for effective relationship-building. Then get the facts and figures, stats and standards that can take your training program to the next level. Don’t miss this session! It’s like being there for a great leasing event – and knowing what guarantees the desired results. Join Mary Gwyn for a presentation that is sometimes amusing, occasionally frightening, and all the time educational!

Tips, Tools 'N Techniques TNT For The In-House Trainer!
This interactive session trains coaches in-house trainers on the tips, tools, and techniques (TNT) they need to provide explosive results and make training a blast for participants. Key topics include learning styles, making learning stick, room dynamics, setting goals, managing expectations, presenting information in innovative ways, training games, reviving groups and staying on track, evaluating results, and many other invaluable training skills. This is a MUST for professional trainers!

Weekly Webinar Series
The goal of this dynamic training series is to increase revenue and leasing results immediately through a series of customized and timely training sessions, economically given, performed right in the leasing team’s office! It’s like having the multifamily industry’s top trainers as your in-house training team! After assessing the current team’s skill levels and performance results, we developed a syllabus of 1 hour classes, trainee assignments, and performance measurements, all designed to increase results FAST!


Our website is designed to help you learn more about our team and the services that we offer. We provide you with detailed information on multifamily management as well as our strategic marketing solutions and consulting services. Don't miss our special Tools and Tips section filled with ideas on how to build value and optimize performance.

Contact us today for more information.

Apartment Industry Resources
Spherexx.com ® ~ Apartment Websites & Internet Marketing
www.spherexx.com
MyRentalAssistant.com ~ Apartment Listing Service
www.myrentalassistant.com
LeasingCafe.com ~ Property Management Information
www.leasingcafe.com